How does Credit Karma make money?

Credit Karma makes money through various partnerships and advertising revenue. They offer free credit scores, credit monitoring, and personalized recommendations to users. To generate revenue, they partner with financial institutions and credit card companies, who may pay a fee when users sign up for their products through Credit Karma's platform. They also earn affiliate commissions when users apply for credit cards or loans through their website. Furthermore, Credit Karma displays targeted advertisements to users based on their credit profile and financial goals. These ads are provided by third-party partners who pay for placement on the Credit Karma website. These revenue streams allow Credit Karma to provide their services for free to users and help them make informed financial decisions.